“Begin somewhere; you cannot build a reputation on what you intend to do” – James Russell Lowell Starting something new isn’t scary. It’s terrifying. Petrifying even. The fear of failure is real and true. On that cheery note, guess who’s started something new! Advertisements
“Life is what happens to you while you’re busy making other plans” – John Lennon Before I start, I must apologise for my absence. I underestimated just how difficult it would be to balance a full time job, sleep and any extra-curricular activities. But I’m back, and I’ve missed this! There’s so much I want to… Continue reading An insight into a practical dreamer
“What’s the difference between marketing and PR?” I remember the first time I was asked that question, I rambled on and on about strategy and target markets and hid behind big, obscure words in the hope that the person would somehow believe I knew what I was saying… or give up and move on They… Continue reading Google TBT and Flavourmag presents…
Every strong brand on the planet is marketing-led, not production led. Great marketing means the price of the product is irrelevant* – Mark Dawkins, Langley’s No. 8 So. You have a product. You have a target audience. You have a short-term and long term goal. You have “the vision”. But do you have a brand?
Remember when Burberry was considered staple gang-attire? Remember when Apple nearly went bankrupt? (Unbelievable right? But they almost did.) Oh and remember when News UK was called News International?
What would you do if you saw a man levitating next to the bus you were just about to get on? Sounds like something from a Nollywood movie and I have watched enough of those to know that a guy floating 50ft. above the ground is never usually a good sign. Well, unless it’s brought… Continue reading The Magic is in the Max
The sun is out. I’m sipping on a glass of Pimms while being fed strawberries and cream by a tall, dark… *sigh* Can’t blame a girl for dreaming… Strawberries + Pimms + Sun (with a touch of rain). It must be Wimbledon season!